As the ALS #IceBucketChallenge continues to dominate your news feed, a new campaign has emerged.

It's the Mrs. Doubtfire Face for Suicide Prevention.  People are encouraged to recreate the epic "fridge" scene from the Robin Williams flick. 

I'm not mad about this. At all. 

HELLOOOOO!

Doubtfire Face for Suicide Prevention on Facebook

This dude is on point.